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In today’s digital era, most businesses are shifting their focus from traditional marketing to digital marketing because most customers or people spend their time on digital platforms. This shift is particularly significant in the rural Indian landscape, where more people using
smartphone has created a new group of customers. This study examines the idea of using digital marketing in rural areas. It looks at the different ways this can be done and explains why it is important for connecting with low income populations. Using secondary data from various reports, literature, and research papers, this study examines the impact of platforms like.WhatsApp, Instagram, Telegram, YouTube, and Facebook on rural brand awareness. The findings suggest that digital marketing is a corepart of modern business strategy, as it helps them build customer loyalty and increase sales in new markets they couldn’t reach before.

In this paper, we investigate a five-dimensional plane-symmetric Solutions within the framework of f(R,T) gravity by assuming a quadratic equation of state (EoS). The physical and geometrical characteristics of the universe model have been also studied.

The present study evaluates the physical chemical characteristics of a lake water sample from sides in umred region in Nagpur district Maharashtra to assess its quality and suitability for domestic, agriculture and ecological purposes in India standard analytical methods are used to study. to determine parameter such as pH ,temperature ,turbidity ,total dissolved solid (TDS)dissolved oxygen (DO), electrical conductivity (EC),biochemical oxygen demand(BDO), chemical oxygen demand(CDO), total hardness ,alkalinity ,chloride, nitrates ,phosphate and sulphate the obtained value wear compared to WHO and BIS guidelines to evaluate water quality

In India, the Parsis are an ethnic and religious minority. With a population of about a million, they are arguably the tiniest community in the whole globe. A native of Pars or Fars is referred to as a Parsi. Southern Iran contains the ancient Persian province of Pars. They departed their nation to protect their faith from being forcibly assimilated by Arab Muslims who invaded their territory in the seventh century A.D. The Parsis are devotees of Zoroaster, also known as Prophet Zarathustra.

In India, the Parsis are an ethnic and religious minority. With a population of about a million, they are arguably the tiniest community in the whole globe. A native of Pars or Fars is referred to as a Parsi. Southern Iran contains the ancient Persian province of Pars. They departed their nation to protect their faith from being forcibly assimilated by Arab Muslims who invaded their territory in the seventh century A.D. The Parsis are devotees of Zoroaster, also known as Prophet Zarathustra.

Education today is changing rapidly. It is no longer limited to memorizing facts or passing exams. This paper explains that although earning a degree is still very important because it shows subject knowledge and discipline, it alone cannot guarantee success anymore. One of the biggest problems of the modern age is the “skills gap.” This gap refers to the difference between what students learn in classrooms and the real abilities they need to succeed in jobs and daily life. Because of this gap, many graduates feel unprepared, and employers struggle to find people who can handle real-world challenges.

By looking at changes such as automation, new types of careers, and fast-changing global job markets, this paper shows that book-based learning by itself is not enough. Students also need essential “power skills” such as clear thinking, good communication, digital awareness, and ethical decision-making. These skills help learners use their knowledge effectively, work well with others, and keep learning throughout life. This paper supports a balanced approach to education that focuses on both knowledge and skills.
It offers practical suggestions for students, teachers, institutions, and policymakers. The main aim
is to prepare learners who are not only educated but also confident, flexible, and ready to make a
positive difference in society.

Work–life conflict remains a persistent issue for women professionals in academia, where teaching, research, administrative duties, and family responsibilities frequently intersect. This study explores how organizational support manifested through flexible work arrangements, compassionate leadership, and a culture of understanding can mitigate such conflicts and enhance the overall well-being of women faculty members. Although previous research has widely addressed the topic of work–life balance, there is still a noticeable lack of focus on women in higher education, who experience distinct pressures linked to academic workloads, publication expectations, and domestic responsibilities. To address this gap, the present study undertakes a comprehensive review of secondary data, synthesizing insights from sixteen empirical and conceptual studies related to work–life integration.

The findings indicate that when faculty perceive strong institutional support, they report lower levels of stress, higher job satisfaction, and greater organizational commitment. Practices rooted in empathy, mentorship, and managerial flexibility appear to be especially effective in helping women reconcile professional and personal roles.

The study concludes that universities should institutionalize supportive measures such as adaptable scheduling, mentorship initiatives, and family-oriented policies. Fostering an inclusive and empathetic work environment not only strengthens women’s well-being but also contributes to long-term organizational success and sustainability